About ZsaZsas
Zsa Zsa’s is Mo Fraser’s first venture into the world of fashion and retail. Following her previous work in the fields of psychology and fund development, Zsa Zsa’s is an exciting and refreshing change.

Mo has had a lifelong interest in aesthetics and the arts. She views hats as representing the marriage of fashion, creativity, and art. Achieving the perfect balance and proportion between crown and brim and enhancing that with the right colours, materials, and details takes an artist’s touch and eye. There is also the intangible element of style which must be expressed by the structural qualities of a hat. The majority of hat designers come from artistic backgrounds: painting, sculpture, costume design, acting, and fashion design.

There is something about a hat that expresses the quality of a free-spirit and nonconformity. Hats celebrate us as individuals and our unique personalities. In that way they are empowering and liberating.

Hats have an inherent dramatic quality. Women have a wonderful time trying on hats because different hats express different aspects of their personality be it adventurous, fun, elegant, dashing, rakish, funky, sophisticated, soft and feminine, romantic or seductive.

Calgary is on the cusp of becoming an exciting centre for fashion. It has the potential to become a major fashion hub in North America. Mo wants to be part of making that happen. Witnessing the current hat craze in Hollywood, Mo grasped the fun, excitement and great look of that trend and felt confident that it could happen in Calgary too.

Photos by Ilona Kohlmann